Customer-centric Supply Chain: A Win-Win Situation for Retailers, CPG Companies
Consumer Packaged Goods (CPG) companies can convert consumer data into useful information to gauge demand, introduce new products, reduce inventory and prevent out-of-stocks. According to Infosys’ experts, CPG companies need to extract business insights from data to ensure the right product at the right shelf, at the right time.
In an article published in Supplychainbrain.com, our experts discuss how a consumer-centric supply chain enabled by effective data sharing between retailers and CPG companies enhances profitability.
Accessing and analyzing data
A Demand Signal Depository (DSR) manages a large volume of downstream demand data from multiple sources in different formats. The DSR cleanses, harmonizes and transforms data into actionable information.
Supply chain planning
The DSR provides near real-time consumer data ensuring timely information to fine-tune demand management processes and plan for demand spikes.
Supply chain execution
The ability to sense demand empowers CPG companies to undertake accurate order and shipment forecasting.
New Product Introduction and Promotions (NPIP)
CPG companies can use the DSR data supported by frequent Point-Of-Sale (POS) data and Radio Frequency Identification (RFID) technology to better manage new product launches and sales promotions.
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the article
Reproduced with the permission of Supplychainbrain.com
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