Prepare for the Upturn with Smart Merchandising
The downturn offers opportunities for grocery retailers to emerge stronger by providing a better shopping experience, enhancing community interaction and helping customers save money.
Our experts share merchandising ideas that create long-term value, while retaining existing customers and acquiring new customers:
Promote private labels
Retailers can provide more visibility for competitively priced private label products and induce trial to enhance customer loyalty.
Launch relevant promotions and pack sizes
Grocery retailers can help customers economize by bundling products and offering them in different quantities.
Minimize online shopping costs
E-tailers can reduce the cost of shipping through programs such as membership-based shipping and ‘order online, pick up in-store’.
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Authors
Jayanth Rao, Senior Associate, Next-Generation Commerce practice, Infosys Consulting.
Jayanth has rich experience in e-Commerce focused on online grocery. He can be reached at
Kunal Puri, Senior Associate, Next-Generation Commerce practice, Infosys Consulting.
Kunal has executed complex online commerce projects for Fortune 50 retailers, pharmacy chains and CPG companies. He can be reached at
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Enabling Productive Searches for Consumers in a Multi-Channel Commerce Environment
Click 'n' Mortar: Achieving Multi-Channel Integration
Learn more about Infosys’ Grocery offerings and Multi-Channel Commerce solution