Infosys TradeEdge™ - Cloud-based trading partner enablement platform
Helping global companies accelerate profitable growth in emerging markets
Emerging economies today are fast becoming the favored growth engines for global companies. Accounting for nearly 80% of the world’s population and over 50% of the global GDP, these economies offer attractive business opportunities owing to rapid urbanization, rising incomes and increased demand for goods and services. However companies trying to establish a presence in these markets face many challenges.
In developed economies, companies can depend on well-organized, streamlined and technology-enabled, retail supply chains. This helps them reach out to consumers more effectively and obtain real-time data on inventory status, consumer buying behavior, and sales turnaround.
Although emerging markets provide lucrative opportunities for global companies to generate growth, it also presents major challenges when setting up operations and reaching out to customers.
- Retail trade in most emerging economies is highly fragmented and involves selling through millions of small retail outlets served by multiple distribution channels.
- Supply chains are chaotic, disorganized and lacking in-adequate technology enablement. There is insufficient or no visibility into secondary sales metrics such as sales and inventory, fill rates, promotion-effectiveness, consumer preferences and buying patterns.
- Trading partners and retailers are hesitant to invest in technology and modernize, given the thin margins they operate on and heavy capital investment involved. Even those few trading partners and retailers who are technology-enabled tend to run diverse systems, resulting in lack of integration and connectivity.
- The retail ecosystem is culturally and structurally different from developed economies, and this coupled with local regulatory and legal challenges, channel variations and market-specific nuances, make it an uphill task for businesses foraying into these markets.
Infosys TradeEdge is a comprehensive managed service offering that helps businesses to grow profitably in international markets and win at each store, every day. With Infosys TradeEdge, businesses can rapidly reach un-served customers and achieve global scale, while optimizing service levels.