Stores magazine describes ShoppingTrip360 as the outcome of Infosys' experience in working with approximately 70 retailers over the past few years. The magazine also cites George Lawrie, principal analyst with Forrester Research, who says that the concept can not only be valuable for retailers but also for manufacturers in validating their claims for trade funds.
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According to Reuters, Infosys’ ShoppingTrip360 will help retailers serve consumers better by staying in tune with what they are buying, browsing and ignoring. In the video, Girish Ramachandra, Head of Innovations, Infosys explains how the technology works.
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Martin Stanford of SKY News' Technofile introduces ShoppingTrip360 in a feature on the technology of shopping. Girish Ramachandra, Head of Innovations, Infosys, demonstrates how shoppers can access personalized offers on their cellphones based on their shopping lists. Sandeep Dadlani, Associate Vice President, Retail and CPG, Infosys, adds how ShoppingTrip360 tracks and analyzes shopping trends to enable retailers and Consumer Packaged Goods (CPG) companies take informed decisions and ensure a convenient shopping experience.
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Silicon.com reports that ShoppingTrip360 provides retailers and packaged goods suppliers with minutiae about customer behavior. Infosys CEO Kris Gopalakrishnan believes that ShoppingTrip360 combines Infosys' point solutions to deliver the next wave of innovation. "It brings the online experience back into the store, and creates an environment which is rich in terms of applications and the information it can provide."
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eWEEK.com highlights ShoppingTrip360's ability to provide real-time visibility into out-of-stocks. According to a 2006 Aberdeen Group research report, out-of-stocks are the "single greatest pressure that retailers face," with lengthening supply cycles and shortening demand cycles as concurrent pressures.
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Massachusetts Institute of Technology's Technology Review reports how Infosys may have solved a US$ 100 billion problem of gauging the effectiveness of retail promotions. The article adds that Infosys' ShoppingTrip360 helps retail stores and consumer-goods companies track traffic and inventory in real time.
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“IT consultancy introducing a full-view monitoring system to bring e-commerce-like insights to the brick-and-mortar store”
Internetnews.com reports how ShoppingTrip360 serves as an in-store concierge by helping shoppers organize their shopping lists, retrieve recipes and receive notices or coupons for products.
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According to RIS News, ShoppingTrip360 provides insights into shopper and shelf activity. It helps retailers know the total number of shoppers and their shopping trip paths, and monitor shelf-life inventory of fast moving products.
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Retail TouchPoints reports how ShoppingTrip360 links shopper data, shopper behavior, inventory and store operations to provide an e-commerce-like ecosystem that generates powerful insights. It helps retailers learn how to better serve their customers.
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