BusinessWeek.com reports that Infosys’ suite of retail analytics services has helped CPG companies and retailers to beat sluggish sales, following the outbreak of the financial crisis. The article mentions how ShoppingTrip360 shared business intelligence with a retailer about the performance of a new cereal brand. The data enabled the retailer to re-stock shelves and boost sales.
Reproduced with the permission of BusinessWeek
Kim Ann Zimmermann, Managing Editor, Grocery Headquarters Magazine, says that ShoppingTrip360 provides consumer insights that open up opportunities to target consumers with specific offers or information based on their location at the store. She adds that ShoppingTrip360 gauges the effectiveness of in-store marketing efforts while discussing the challenges of measuring consumer response to in-store displays and promotions.
Reproduced with the permission of Grocery Headquarters
According to Reuters, Infosys’ ShoppingTrip360 will help retailers serve consumers better by staying in tune with what they are buying, browsing and ignoring. In the video, Girish Ramachandra, Head of Innovations, Infosys explains how the technology works.
Reproduced with the permission of Reuters, UK
Martin Stanford of SKY News' Technofile introduces ShoppingTrip360 in a feature on the technology of shopping. Girish Ramachandra, Head of Innovations, Infosys, demonstrates how shoppers can access personalized offers on their cellphones based on their shopping lists. Sandeep Dadlani, Associate Vice President, Retail and CPG, Infosys, adds how ShoppingTrip360 tracks and analyzes shopping trends to enable retailers and Consumer Packaged Goods (CPG) companies take informed decisions and ensure a convenient shopping experience.
Reproduced with the permission of Sky News
Silicon.com reports that ShoppingTrip360 provides retailers and packaged goods suppliers with minutiae about customer behavior. Infosys CEO Kris Gopalakrishnan believes that ShoppingTrip360 combines Infosys' point solutions to deliver the next wave of innovation. "It brings the online experience back into the store, and creates an environment which is rich in terms of applications and the information it can provide."
Reproduced with the permission of Silicon.com
eWEEK.com highlights ShoppingTrip360's ability to provide real-time visibility into out-of-stocks. According to a 2006 Aberdeen Group research report, out-of-stocks are the "single greatest pressure that retailers face," with lengthening supply cycles and shortening demand cycles as concurrent pressures.
Reproduced with the permission of e-WEEK.com
Massachusetts Institute of Technology's Technology Review reports how Infosys may have solved a US$ 100 billion problem of gauging the effectiveness of retail promotions. The article adds that Infosys' ShoppingTrip360 helps retail stores and consumer-goods companies track traffic and inventory in real time.
Reproduced with the permission of Technology Review
Internetnews.com reports how ShoppingTrip360 serves as an in-store concierge by helping shoppers organize their shopping lists, retrieve recipes and receive notices or coupons for products.
Reproduced with the permission of InternetNews.com
According to RIS News, ShoppingTrip360 provides insights into shopper and shelf activity. It helps retailers know the total number of shoppers and their shopping trip paths, and monitor shelf-life inventory of fast moving products.
Reproduced with the permission of RIS
Retail TouchPoints reports how ShoppingTrip360 links shopper data, shopper behavior, inventory and store operations to provide an e-commerce-like ecosystem that generates powerful insights. It helps retailers learn how to better serve their customers.
Reproduced with the permission of Retail TouchPoints
Stores magazine describes ShoppingTrip360 as the outcome of Infosys' experience in working with approximately 70 retailers over the past few years. The magazine also cites George Lawrie, principal analyst with Forrester Research, who says that the concept can not only be valuable for retailers but also for manufacturers in validating their claims for trade funds.
Reproduced with the permission of Stores Magazine