Infosys ShoppingTrip360 service transforms in-store shopping by enabling real-time collaboration between shoppers, retailers and CPG companies at the point-of-purchase.
The retail store represents a huge opportunity for marketers. Across the globe, retailers and consumer goods brands are implementing Infosys ShoppingTrip360 to record in-store activity without intruding on shoppers' privacy, thus converting opportunities into sales most effectively. Watch the demos to see how this solution is benefitting global retailers.
View demo(23 sec)
Measuring the effectiveness of marketable space in-store
A global retailer used Infosys ShoppingTrip360 smart fixtures to measure three vital matrices – opportunity to see, opportunity to evaluate, and the merchandize throughput at various locations. This gauged the effectiveness of in-store merchandizing in marketing and maximized sales per square foot on the premium retail space in their stores.
View demo(33 sec)
Building a case for superior category management
A major confectioner deployed Infosys ShoppingTrip360 in-store measurement tool with the objective of maximizing the sales of its chocolate products. The company identified shopper traffic patterns, measured the effectiveness of marketable space in-store, built a case for superior category management, and engaged with shoppers better.
View demo(1:02 min)
Engaging and connecting with shoppers when it matters the most
A multinational food company implemented Infosys ShoppingTrip360's mobile marketing platform and gave a community of shoppers ubiquitous access to content and services on their mobile phones. The company was able to exploit the mobile platform's influence to obtain greater insight into content views and the creation of shopping lists.
View demo(56 sec)
Understanding shopper missions and measuring category influence
A leading consumer healthcare company sought to understand shopper missions and the influence of specific categories it operated in. With the help of Infosys ShoppingTrip360, the company traced shopper paths and dwell times, which helped it update the category plan and establish its key in-store marketing tactics.
View demo(38 sec)
ShoppingTrip360 is a managed information service that offers visibility into shopper and shelf activity - leveraging an in-store network of wireless sensors. This document addresses some of the Frequently Asked Questions (FAQs) about the ShoppingTrip360 service.
Timely knowledge of shopper movement and shelf activity can help retailers and CPG manufacturers take informed decisions to ensure shoppers find products where, when and the way they want them. Infosys' ShoppingTrip360 is an information ecosystem that helps shoppers, retailers and CPG manufacturers to collaboratively achieve real-world awareness and leverage its benefits to individual and collective competitive advantage.