Technological transformations and increasing number of channels are transforming the way companies engage with customers. From brick and click, we have moved to social networking, video sharing, wikis, and blogs. Consumers are using multiple digital channels to research products, connect with friends, purchase goods and services, and consume information. Companies no longer control their brand as the power has shifted to end-users. They are the ‘brand ambassadors’. Hence, it has become imperative for companies to know their consumers, engage with them, and influence them.
Companies can gain a competitive advantage by making five paradigm shifts in their digital strategies:
- From paid media to earned media
- From domain-centric communication to pervasive web collaboration
- From transactional eCommerce to Web 2.0 commerce
- From community of members to community of customer advocates
- From measuring traffic to measuring business value
Infosys SocialEdge
Infosys SocialEdge provides a comprehensive way to engage with consumers, influence their purchase decisions and provide post-purchase assistance. It empowers businesses to harness the power of social media to improve branding, deepen engagement, monetize information, and foster innovation. The platform spans multiple channels and provides a seamless experience even on hand-held smart devices.
SocialEdge is delivered in the enterprise SaaS model and our key differentiators are single point accountability, application ownership, robust infrastructure, business process outsourcing, and professional and consulting services. It effectively energizes an enterprise's social media marketing, eCommerce, customer care, and employee engagement strategies.
Infosys SocialEdge mobility is also accessible across hand-held devices like Blackberry®, Android™, iPhone®, iPad® tablet and other smart phones having advanced browsers, supporting JavaScript and Ajax.
Video:
Infosys SocialEdge and CommerceEdge - The Concept