Social media has transformed the way businesses engage with consumers. Digital consumers are increasingly connected with each other and their voice is growing stronger, deeper, influential and persistent.
As social media grows and matures, leading marketers are engaging with consumers on their own terms to build brands, drive sales and generate profits. Leading businesses are transforming their marketing approach by listening to consumer conversations on the web, responding in genuine ways, building a community of supporters and advocates, and enabling consumers to share the personal experience of a brand.
Social media marketing Platform is an integral part of Infosys SocialEdge and is delivered through the Enterprise SaaS model. It empowers businesses to harness the power of social media to improve branding, deepen engagement and foster innovation.
The platform is built on industry-leading Social Business Software (SBS) and enables enterprises to:
- Listen to and engage with consumers
- Build communities
- Aggregate and distribute content across the social web
- Integrate with e-commerce and customer care to provide comprehensive digital consumer experience
Social media marketing platform can be leveraged for marketing initiatives including new product launches, brand monitoring, early adopter feedback, and loyalty programs.
Points of View:
Harnessing the Power of Social Media