Does the intuition of digital consumers shape your products?
Unstructured data can be converted into actionable insights for smarter business decisions. At Oracle OpenWorld 2011, Ming Tsai, Managing Director, Infosys Consulting, demonstrated how data and social media converge in SocialEdge - Infosys' social analytics solution.
Social analytics enables smarter operations and accelerates product development -
Co-creation
Real-time feedback across the product lifecycle expedites trials and enhances quality. In addition, collaboration improves customer and stakeholder satisfaction.
Nuanced insights
A deeper understanding of the market pulse helps gauge demand. Significantly, ‘brand ambassadors' in social media are essential to influence consumer behavior and drive demand for products and services.
Learn more about Infosys SocialEdge