Supply Chain Management

Lifetouch National School Studios Inc. Revamps Order Management System with Infosys

The Client
Lifetouch National School Studios Inc. is one of the largest employee-owned companies in portrait photography in the United States and Canada. It provides photography services through partnerships with pre-schools, schools, houses of worship, and the retail markets of children, families, business and sports leagues.

Business Need
Lifetouch sought to revamp its Order Management System by implementing the Sterling Commerce Multi-Channel Fulfillment Suite (formerly known as Yantra) to address its business challenges:

  • Transform from a Business-to-Business model to 'Business-to-Business-to-Consumer' model to handle larger volumes and enhance customer satisfaction
  • Expand the product/package assortment, enhance merchandizing hierarchy and improve flexibility and consistency in packages, products and pricing
  • Streamline and synchronize studio activities and order processing

Our Solution
Infosys implemented the Sterling Commerce Multi-Channel Fulfillment Suite and defined a rapid iterative approach. Our approach divided implementation into multiple laps, each of approximately eight weeks' duration. Our Global Delivery Model enabled the client to build a strong foundation as a preferred partner of choice in the SCM space.

We conducted 'Show and Tell' walk-through sessions at the end of each lap to demonstrate the solution and ensure adoption of the solution.

Benefits

Lifetouch realized several benefits:

  • First step towards complete Multi Channel Integration (MCI) solution. It ensured improved access to information across teams enabling efficient customer service management
  • Streamlined existing production processes and ensured scalability and flexibility to adapt to new business processes
  • Reduced order capture time through integration of online ordering channel
  • Rolling out order capture to call center minimized duplication of order entry
  • Single view of order and customer information reduced customer service issues
  • Improved Order Payment coverage due to real-time integration with Payment Gateway
  • Planned reduction in Accounts Receivables through improved visibility of payments at the order level
  • Improved effectiveness and efficiency through better analysis, reporting, decision-making and overall financial controls

Download (Requires registration)