Social Networks vs. the CEO - is the CEO prepared?
When long-held beliefs, mindsets, processes, and systems clash with social networks, how will - how should - organizations react? Only CEOs can take this decision and help the organization navigate the uncharted waters of social networks.
At the World Economic Forum, Davos, Infosys hosted a discussion on the preparedness of the CEOs to harness the power of consumers by collaborating with them in product design and marketing strategies.
- Are they prepared to allow customers to become a part of their extended organization by sharing secrets with them?
- Are they ready to respond to harsh criticism and face the consequences of not responding?
- Are they prepared to work through security concerns and integrate enterprise systems with public systems?
- Are they ready to let go of the 'command and control' form of communication and allow others to control the message?
- Are they prepared to be transparent and open to non-stop, relentless scrutiny - from employees and customers?
Panelists: Jeff Joerres, CEO, Manpower; Devin Wenig, CEO, Thomson Reuters Markets; Prof Soumitra Dutta, Professor, Information Systems, INSEAD; Wim Elfrink, Chief Globalization Officer, Cisco Systems Inc.; and Kris Gopalakrishnan, CEO & MD, Infosys Technologies.
Watch the experts as they debate the above questions that are more relevant than ever before.
Watch more webcasts and podcasts 