Trends 2014

Demand Chain Management

All roads lead to the emerging markets

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  • Infosys Trends 2014 - Trends in Demand Chain Management | Infographic

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  • In 2014, it’s time to focus on the distribution model in the emerging markets

    Emerging markets are the new market structures that are arising from digitalization, deregulation and globalization. McKinsey estimates that by 2025, consumption in the emerging markets will account for US$30 trillion – nearly half of the global consumption. By 2020, India is projected to be the world's third largest middle class consumer market behind China and the US.

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    Trendspotter Profile: Girish A. Ramachandra
    Vice President, Products and Platforms for the Consumer Goods Retail Industry, Infosys

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