Responsive not enough, adaptive is imperative
Video | Infographic | Blog Post | Trend Cards | Tweet Chat
Forget “instant.” Forget “anytime, anywhere.” Ignore any other buzzword of the season. “Adaptive” is the mantra that will bring retailers success in 2014 and beyond. Why? The rapid pace of change in technology and consumer buying habits means that trends shift at an almost “blink and miss” pace – what was sensational yesterday is standard today and will become passé tomorrow.