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Tap into rich insights from social networks

Social media is an avenue to influence customers' perception and respond to market trends. Our expert – Karan Chada, makes a business case for integrating social media into the business intelligence strategy, in an article published at CMSWire.

Real-time insight provided by social media intelligence (SMI) helps companies:

  • Plan segment-specific strategies
  • Identify and build a rapport with opinion leaders
  • React promptly to new trends and address customer dissatisfaction

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Published with the permission of CMSWire

Author profile

Karan Chadha, Associate Consultant, Oracle Business Intelligence practice, Infosys Limited

Karan Chadha, Associate Consultant, Oracle Business Intelligence practice, Infosys Limited

Karan provides consulting and presales services at Infosys. He can be reached at

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