Social CRM must be integrated with traditional CRM for an outside-in approach to customer engagement. In an article published at Destinationcrm.com, experts from Infosys propose the Value Realization Method (VRM) for measurable value across the CRM lifecycle.
A CRM value framework helps:
Published with the permission of DestinationCRM
Ravi Kumar S., Global Head, Consulting and Systems Integration – Manufacturing, Infosys
Ravi has more than 18 years of experience in anchoring transformation programs by implementing technologies across industries. He can be reached at
Raul Fabre, Partner and CRM Practice Leader, Infosys
Raul has rich experience in business and CRM strategies and technology solutions. A thought leader, he is often quoted in leading publications. He can be reached at
Sean Ryan, Senior Principal Consultant – Management Consulting services, Infosys
Sean provides consulting services in the areas of customer experience, business innovation, and technology. He can be reached at
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