Features & Opinions

Go digital to cultivate customers

Digital marketing enables personalized, real-time and cost-effective interaction with customers. Infosys experts blog on robust processes and platforms to support digital channels.

The SAP CRM suite helps plan and execute campaigns to drive marketing activities. Companies that do not have a comprehensive CRM package can develop a lean e-Commerce solution without additional investments. Our experts focus on a SAP CRM solution that integrates Twitter for customer service.

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How could digital marketing impact your company's processes and systems - part 2

Our expert discusses the impact of digital marketing on information systems and how SAP systems support marketing activities.
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