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What made the TV two-way

A telecom operator wanted to monetize products and services through the television. Here’s what we did to make teleshopping a hit.

What made the TV two-way

The problem

A telecom operator wanted to monetize products and services through the television

Why is this a significant problem?

  • Revenue for telecom operators from data and voice services is dropping by 8 percent year on year
  • By 2018, Internet-enabled television will represent 27 percent of all televisions

Why is the problem challenging?

  • The client needed a unified technology platform to roll out OTT services for its 50,000+ IP TV subscribers
  • Integrating monetization capabilities into the content was no mean challenge

The solution

  • Infosys DigitizeEdge was deployed to roll out OTT services and enable monetization
  • It was integrated with the core infrastructure (headend, network, and set-top box) and helped deliver local and cloud-based apps with a simple remote-control-based UI
  • It enabled local and global retail brands and advertisers to drive consumer engagements through the same platform

The impact

  • The client realized a 15 percent rise in ARPU
  • The average TV viewing time of consumers (stickiness) increased from 2.5 hours to 3.35 hours/day
  • After implementing a single unified platform, operation costs dropped by 39 percent

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