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The Superfan Safari

Spotted at the Australian Open, a particularly rare species of fan prowling the grounds and the courts. Watch our campaign film for AO24 to find out more.

Graffiti Art Meets AI

What's a fitting 'Welcome Back' to one of the greatest players of the game? We found our inspiration in the arc of a brush and the stroke of a racquet. Through AI Visions, we reimagine Rafael Nadal using Gen AI graffiti. A larger than life tribute to a larger than life legend.

AI Meets Experiences

AI Meets Fanzone

For the second year in a row, the Infosys Fan Zone has been designed to be completely carbon neutral, by building with recyclable materials, offsetting with carbon credits, and upcycling the material used. Inside, you'll find a host of experiences that take you to other dimensions and celebrate our collective love for the game.

AI Meets Auditorium