Almost every incumbent organization accepts that digital transformation is the way to survive disruption. But only a few visionaries understand transformation in its entirety, and its potential to create higher order outcomes. Most companies are still in exploratory or watchful mode, with a limited view of transformation as a tool to improve customer experience or efficiency.
Take this short survey to find out how your own organization is placed. After you finish, you can access our study where we spoke to over a 1,000 leaders from large, global organizations to understand what separates the digital visionaries from the rest.
Please note that this is only a rudimentary analysis. For a deeper assessment of your organization’s digital evolution, write in to firstname.lastname@example.org.
As a visionary, your organization is able to identify the opportunities that can be utilized by changing to new business models as well as transforming the business culture. It understands that digital is central to the success of future endeavors and clearly targets higher order growth outcomes from transformation.
As an explorer, your organization identifies the most with “low hanging fruit” initiatives that directly impact clients’ perceptions and experiences. A greater commitment to digital initiatives is probably on the horizon in the coming 12-24 months.
As a watcher, your organization sees digital transformation through the prism of efficiency. It has begun to deploy digital initiatives, but is largely focused on the efficiency-driven outcomes of digital adoption, rather than on digital-led differentiation.