Features & Opinions

Infosys is a Leader in NelsonHall’s report on Digital Marketing Services

Infosys has been positioned as a ‘Leader’ in NelsonHall’s Vendor Evaluation and Assessment (NEAT) report on Digital Marketing Services in the Overall market segment. The NEAT tool analyzes the performance of vendors offering digital marketing services, allowing strategic sourcing managers to assess the capability of vendors across a range of criteria and business situations and identifies the best performing vendors.

This NEAT report evaluated 11 leading service providers and identified Infosys as a Leader. Infosys has been rated highly for its next generation digital marketing services, its ability to meet future client requirements and deliver immediate benefits to digital marketing clients.

Infosys Key Strengths in Digital Marketing Services include:

  • Sizable onshore, nearshore, and offshore delivery network covering North America, EMEA, APAC, and ANZ
  • A consulting practice with a portfolio of digital marketing projects
  • A portfolio of transformational projects covering content or campaign management
  • A proprietary marketing analytics toolbox with models, predictive analytics, and AI capabilities focused on the retail sector
  • An ecosystem of digital marketing partnerships and strategic alliances
  • Strong investments in the adoption of automation in marketing operations
  • Access to Infosys Ltd.'s ITO capabilities for the implementation of digital marketing infrastructure
Infosys is a Leader in NelsonHall’s report on Digital Marketing Services

NelsonHall NEAT tool for Digital Marketing Services, January, 2018, Ivan Kotzev

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