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How airlines industry can use big data to boost ancillary revenue

From employee unions to rising prices of oil, the airlines industry struggles to keep afloat every single day. So, it becomes essential for the ancillary services in this industry to drive revenue too. This is where big data comes to play.

There are two major factors that influence the airlines industry – big data and ancillary revenues.

Big data is all about processing large volumes of data in real-time, thereby creating on-the-fly value. This can help an airlines company in customization and personalization of various services for each passenger. This in turn gives them the ability to place a premium on such services. Apart from inflight merchandising, advertising, and entertainment, big data will open up many more avenues for the airline to improve its profit / revenue margins.

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Abhishek Singh Abhishek Singh, Product Manager, Energy, Utilities, Communications and Services, Infosys

Abhishek Singh is responsible for conceptualizing, managing, and implementing product strategies for travel and hospitality industries at Infosys. He graduated from the National University of Singapore with a degree in computer engineering. He can be reached at

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