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Relevance and personalization: Two ways to positively influence customer loyalty

When you begin to actually measure, not model, a customer’s actual interests, wants and needs – including when to reach them on any device they choose, in the method they desire, then you have a loyal customer. How to make this happen? Read an article at loyalty360.org by Mohan Kumar, Associate VP and Product Line Head, Infosys

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Published with permission of loyalty360.org

Author Profile

Mohan Kumar Mohan Kumar, Associate VP and Product Line Head, Infosys

Mohan Kumar has been working on Internet consumer applications for the last 15 years, primarily focusing on digital commerce and marketing. He is responsible for products and platforms around digital consumer interactions. Mohan can be reached at

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