Consumer Packaged Goods
When you begin to actually measure, not model, a customer’s actual interests, wants and needs – including when to reach them on any device they choose, in the method they desire, then you have a loyal customer. How to make this happen? Read an article at loyalty360.org by Mohan Kumar, Associate VP and Product Line Head, Infosys
Published with permission of loyalty360.org
Mohan Kumar has been working on Internet consumer applications for the last 15 years, primarily focusing on digital commerce and marketing. He is responsible for products and platforms around digital consumer interactions. Mohan can be reached at
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