Strategy and Consulting
The Infosys Digital Marketing Strategy and Consulting offerings empower enterprises with a comprehensive business vision and strategy that includes channel plans, customer analysis, product strategy, business case, and return on investment (ROI) analysis.
Challenges and opportunities
- Justifying the investment in digital marketing even as traditional media continues to be leveraged for all campaigns
- Difficulty in determining digital marketing ROI since metrics to define and measure success parameters are neither well-defined nor measurable
With its sub-offerings of digital marketing consulting, project management, architecture and platform design, and agency liaison and training, this service offering helps companies benefit from best-in-class technology infrastructure, seamless integration, and strategic tools for consumer engagement, thereby delivering greater business value.