Consumer Packaged Goods
Shoppers, merchandise and promotions converge at the retail store, making it a sweet spot for innovation. The store offers opportunities for retailers and Consumer Packaged Goods (CPG) companies to engage shoppers, place merchandise and design promotions more innovatively. Infosys’ expert focuses on the key areas of in-store innovation and technologies to deliver a superior shopper experience.
Know more on the Shopper Marketing elements
What should the CMO do now?
The global economic downturn has developed a managerial mindset that is rooted in tracking and measuring business outcomes. At the same time, the marketing organization faces several challenges, including the need to capitalize on new technologies and achieve business outcomes with an increasingly discerning and web savvy consumer.
Infosys' Ashish Jandial and Sandeep Dadlani work with the world's leading retail and CPG companies. They share their experiences of innovative business-technology initiatives.
Learn how you can transform in-store shopping through real-time collaboration between shoppers, retailers and CPG companies with Infosys ShoppingTrip 360.
For a demo of ShoppingTrip 360, please
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