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An insurance republic of digital consumers

Smart devices and social media have empowered consumers to take informed decisions and co-create products. Hyper-informed consumers now expect contextual, real-time data and proactive service for an enriching experience.

In an article published at Insurance Insight, Infosys experts – Rahul Bhattad and Deepak Sundarrajan, discuss new business models for digital consumers. Insurers must adopt:

  • A 'social' strategy for deeper customer engagement
  • A mobility strategy to maximize customer reach
  • A nimble sales and marketing strategy for better adaptability

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Published with the permission of Independent Insurance Agents of Illinois

Authors

Rahul BhattadRahul Bhattad, Engagement Manager, Insurance, Healthcare and Life Sciences (IHL) practice, Infosys Limited

Rahul has more than 14 years of experience in business and technology consulting, account management and client relationship management. He can be reached at

Deepak SundarrajanDeepak Sundarrajan, Associate Engagement Manager, Insurance, Healthcare and Life Sciences (IHL) practice, Infosys Limited

Deepak provides business and technology consultancy services and manages client relationships. He can be reached at

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