Today, mobility is enhancing field capabilities, improving service levels, and helping engage customers like never before. Mobile devices are now the most preferred medium of communication for consumers. And with the rise of tablet computers, field employees believe their on-site demand for rich and usable content can be met.
However, we should avoid mixing internal mobile demands with external ones. Just because applications work for claims adjusters, doesn’t mean they’ll be embraced by policyholders. To leverage the immense power of mobility in insurance, you need to enable faster, higher-quality communications for customers, field agents, and your management.