Industry Offerings

Digital Marketing services

Infosys Digital Marketing services is a bundle of configurable services that equip marketers and agencies to streamline content development and unify digital data collection and assimilation. Further, Digital Marketing services enable provision of tools and core processes that facilitate development of content and new initiatives across multiple digital channels.

Thus, these services help enterprises gain a lasting competitive advantage with creation of smart and flexible digital marketing ecosystems.

Digital Marketing services consists of three configurable tiers:

Specialized Marketing services

Production services

Digital Marketing platform

Infosys approach

Infosys Digital Marketing services helps marketers effectively curb inflation in marketing spend. We employ three cost-effective strategies that positively impact shareholder value. These include:

  • Decoupling creative and production activities
    The digital marketing process comprises two distinct stages – the creative stage, associated with designing compelling marketing messages and digital assets, and the production stage, focusing on assembly, validation, delivery, recording, and analysis of audience response. The marketing team can separate creative and production tasks, and leverage the decoupling tactic to realize significant cost savings and optimize marketing budgets.
  • Standardization of global marketing operations
    Standardization of marketing operation by adoption of a centralized production unit enables process harmonization, improves consistency and quality of work, and minimizes administrative and management overheads, along with touchpoints for different stakeholders. Leveraging a centralized team for production activities helps in achieving operational efficiency.
  • Adoption of automation tools
    High-volume brand teams with global footprints gain significantly by leveraging automation tools that reduce time to market, increase asset reuse, improve compliance, and provide better visibility into the entire marketing process.

How Infosys delivers business value

Infosys works with companies throughout their digital journey to maximize their investments and build sustainable competitive advantage:

  • Improved return of engagement – Digital Marketing services provide simple tools that help companies execute integrated multichannel marketing campaigns with uniform customer experience across channels. It allows easy-to-design, -implement and -collect closed loop promotion analytics / channel mix / sentiment analysis.
  • Simplifying global marketing operations – The service provides a one-stop shop for all digital marketing needs with integrated global production centers operating on a cutting-edge technology platform. It drives productivity by reducing process handoffs and engagement of company colleagues, and leveraging mature, stabilized processes.
  • Improved compliance – The service offers a comprehensive compliance model for regulatory, privacy and security requirements, an adaptive validation and verification model to ensure promotion quality and validated digital marketing platform.
  • Reduced total cost – Enabled through reduced rework / wastage, right work-skill allocation, and increased reuse.
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