Overview

Infosys media platform capitalizes on current & innovative technologies to facilitate creative collaboration, enable a production on an industrial scale, and monetize customer relationships. The unifying framework integrates the various ecosystems and provides a common platform to deliver services and technology solutions for the media content value chain.

The intelligently woven media and metadata management framework uses smart workflows and incorporates machine learning and artificial intelligence to create, manage, moderate content metadata, and orchestrate workflows across different business functions. Additionally, the platform delivers the benefits of productivity, scale, and agility via the cloud and streamlines collaboration between the plethora of partners and technology solutions across the supply chain.

Providing AI/ML-based, scalable, and cost-efficient media services and solutions

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The Platform consists of various modules to serve different business functions.

The Metadata Management module orchestrates the accumulation of asset level and descriptive time-based metadata from production to delivery.

The Curation Module provides the master workflow and ingests content from internal archives and multiple sources and includes functions like automated QC, Editing, Review, and Approval, and censor editing.

The Archive Digitization module uses AI/ML to create a composite index of frame level, time-coded metadata of recognized elements such as celebrities/known personalities, objects, brands, text, and images along with enabling intelligent Ad spot identification.

The Custom AI modeling capability ensures that newly introduced elements such as celebrities, brands, etc. can be continuously trained and recognized.

The Localization Module enables Automatic generation of close captions and subtitles in multiple languages while enabling collaboration across multiple locations and vendors present around the globe.

The Platform’s Digital Distribution Module has standard workflow models and a state-of-the-art dashboard to enable global distribution to digital platforms at scale.

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Challenges & Solutions

Unified media workflows – Connecting various parties in the supply chain for seamless exchange of information and automated update and delivery of metadata

AI-based metadata generation – To create metadata automatically at scale reducing human intervention and monetize archived content

Multi-language translations & subtitling – Creating closed captions and converting the same into multiple languages providing localization at scale globally

1. Time coded metadata attributes – Generating metadata at a shot level enabling real-time personalized actions and content moderation

2. Custom AI models – Providing the ability to train your own AI models for custom object detection catering to business-specific metadata requirements of the customers

Open source, cloud-based, modular & elastic offering –Bringing operational scalability, functional portability and cost flexibility to the customers

Fully automated processes bringing down cost and reducing manual intervention