The retail sector is in flux, with established players like Wal-Mart (besides studying Bezos) vowing to open smaller, more intimate stores. At certain companies, ‘omni-channel’ is the way of the future; at other chains, it's only a four-letter-word. And still other retailers are closely watching Alibaba's ballyhooed entry into the North American market. What to believe? What to dispel? What retail strategies will work and what should you discard? Here is our viewpoint about top five retail myths that can help you spend time doing what really matters: supercharging your chain's profitable growth.
Published with the permission of Retail Online Integration. First appeared in Retail Online Integration.
Prateek Sinha Associate Partner – Retail, CPG and Logistics, Infosys
Prateek Sinha leads Infosys Retail and CPG consulting practice in North America. He has 17 years of consulting experience in the retail and CPG industries During this time, he has launched coffee and tea brands, managed a beverages business and led transformations for Kraft Foods, Mondelez International, Kellogg, General Mills, Target, Walgreens, Sears Holding, Polo Ralph Lauren, Chicos, FoodLion, and Safeway.
You can contact Prateek at