Millennial customers have unique fashion sensibilities and navigate effortlessly from brick and mortar stores to multichannel and omni-channel shopping experiences. Brick and mortar stores can no longer rely on product, price, and mass promotions to attract...
savvy buyers. Does it mean the end of in-store retailing?
Infosys conducted a survey to better understand how shoppers visualize the apparel store of the future. The results reveal that tomorrow's retail store will not only be a point of purchase, but also act as an experiential learning center. Consequently, personalization will be its key feature. To achieve the desired level of personalization, every step of the customer journey must be evaluated as 'Need-Want-Like-Delight' touchpoint. While 60% of the retailers' focus should be on satisfying the buyers' needs and wants, 40% of their attention should be on the 'like' and 'delight' elements, which serve to pleasantly surprise customers, and boost brand loyalty.