Amitabh Mudaliar, Associate Vice President & Senior Client Partner, Retail, CPG & Logistics, Infosys
If there's one thing the great Modernist movement of the mid-20th century taught us, it's that form follows function. We live in world pretty much defined by that mantra. As the technology around us becomes more sophisticated, it's clear...
that what we focus on as consumers is how the technology can liberate us. The styling or the packaging comes in a distant second.
Or does it? I have been fascinated by various reports that Apple, anticipating the launch of its long awaited Apple Watch, is training its sales associates to emphasize the styling of the Watch. Training its sales staff to discuss fashion is incredibly new territory for a technology company like Apple. So much so that a prominent Apple follower recently wrote that many of the company's newest hires come not from engineering firms but from the likes of luxury fashion retailers such as Burberry, Yves St. Laurent, Tag Heuer, and Louis Vuitton. Sales associates are being given crash courses in how to deal with would-be buyers of the watch by using age-old luxury retailing tactics - not something a technology company and computer maker has typically had to think about.