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Bookstores make a comeback through customer experience

Amitabh Mudaliar, Associate Vice President & Senior Client Partner, Retail, CPG & Logistics, Infosys
The end-of-the-year shopping spree is fun if for only one reason: To see what the creative advertising firms of Madison Avenue have come up with in terms of memorable TV spots. My favorite this year is an ad for the Barnes & Noble bookstore. Pop music stars Lady Gaga and Tony ...

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What Shoppers Want: Shopping-friendly tech

Dinesh Bajaj, Senior Vice President and Region Head Americas – Retail, CPG and Logistics, Infosys
A shopaholic once famously quipped, "Whoever said money can't buy happiness, simply didn't know where to shop." The joke now seems to be on retailers as customers shop on their mobile device, television set, and not to forget, in different ...

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The Retailer That Killed Bookstores Is Opening...A Bookstore

Amitabh Mudaliar, Associate Vice President & Senior Client Partner, Retail, CPG & Logistics, Infosys
There are plenty of examples of the relatively new phenomenon of omnichannel retailing, but none is quite so striking as that of Amazon. Omnichannel retailing aims to appeal to all of a customer's senses and to empower ...

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Why Omnichannel is the only way in Retailing

Arish Ali, Co-Founder & CEO, Skava
The modern shopping ecosystem, and how omnichannel is the only way to go. “Omnichannel commerce works so well because it keeps shoppers engaged AND retailers on their feet - with ever rising expectations on service...

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Selling Food can be a Startup Industry

Girish Pai, Associate Vice President and Executive Partner, Retail, CPG and Logistics, Infosys
Have you heard of Instacart, Peapod or even AmazonFresh? These feisty enterprises are trying to change the way you buy what goes in your mouth. Indeed, some savvy venture...

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Retail's Exploratory, Disruptive Design Thinking

Amitabh Mudaliar, Associate Vice President & Senior Client Partner, Retail, CPG & Logistics, Infosys
When one of Detroit's 'Big Three' automotive companies hired a new design chief about 15 years ago, the gentleman stated in an interview that he ...

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Peeling the Onion Router

Dr. Ashutosh Saxena, Associate Vice President and Principal Research Scientist, Infosys
According to the research firm Gartner Group, the amount of data produced on planet earth is set to increase 60 percent each year in the near future. Talk about Big Data getting even bigger! Unimaginably big, in fact. Where to start with this...

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Security and Apple Pay

Dr. Ashutosh Saxena, Associate Vice President and Principal Research Scientist, Infosys
There are certainties in life. The sun will rise in the east and set in the west. And, rest assured, any Apple product you buy is going to be connected to every other Apple product currently on the market. But what about Apple Pay, the mobile...

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Can Style Trump Technology?

Amitabh Mudaliar, Associate Vice President & Senior Client Partner, Retail, CPG & Logistics, Infosys
If there's one thing the great Modernist movement of the mid-20th century taught us, it's that form follows function. We live in world pretty much defined by that mantra. As the technology around us becomes more sophisticated, it's clear...

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Digital Marketing For All Five Senses?

Ambeshwar Nath, Vice President, Retail, CPG and Logistics, Infosys
In many parts of the world, television shows about food - or, more specifically, how to prepare it - are spectacularly popular. What we eat and how we cook it apparently says a lot about us. In fact, there's even a lovely movie - The Hundred-Foot Journey...

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Rise (or Descent) of the Bots

Amitabh Mudaliar, Associate Vice President & Senior Client Partner, Retail, CPG & Logistics, Infosys
Have you ever heard the story of Lajello? We all have our 15 seconds of fame, and for a while, he was one of the most popular characters on the Internet. Why? Because he was a prominent and well respected member in a social media network...

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