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Case Studies


Predicting the propensity of customers’ purchase pattern

Turning data into insights


The sales force of a leading office automation major needed to predict shopping behavior by analyzing their customers’ purchasing patterns. Using open source technologies made for the enterprise and computing power of the cloud, we streamed the data live and processed it in real-time. Rich visualizations led to better insights, paving the way for faster decision-making. It was truly foresight at the speed of business.

The challenge

To predict customers’ shopping behavior weeks in advance

What we did

  • Analyzed two million records within six seconds
    • With a prediction accuracy of 80 percent
    • At a fraction of the cost of a traditional solution

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