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What customers want - Simply Better says Patrick Barwise of the London Business School

Bangalore, India - March 6, 2009: Patrick Barwise, London Business School Professor Emeritus, gave a spirited lecture on his findings about customer desires. According to Patrick, rather than focusing on new, out-of-the-box thinking in products and services, customers would prefer difference that matters - get the basics right! Learn more by reading his book, Simply Better!

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