What is not started today is never finished tomorrow.
– Johann Wolfgang von Goethe

The future has a way of arriving unannounced, but winners are never taken by surprise. If the events of the last two years have brought us face to face with one reality, it is that enterprises need to be made future-proof. Even if the worst of times is behind us, the best of times will be ours only if we can seize the right opportunities.

In the changing world of today, opportunities have become inseparably linked with advances in IT. In our endeavor to future proof the businesses of our clients, we at Infosys have identified seven key areas that are rapidly increasing in influence, and present great scope for IT-led innovations – Digital consumers; Emerging economies; Sustainable tomorrow; Smarter organizations; New commerce; Pervasive computing; and Healthcare economy.

We believe that realizing the full potential of these drivers is important for tomorrow's enterprise to forge ahead of its competition. It is by bringing new thinking and technological breakthroughs into existing ecosystems that enterprises can emerge stronger out of the downturn, and go fortified into the next generation of business.

We hope to see you in a better tomorrow.

Digital Consumers

In 1975, Meera Khanna visited an upmarket store in Delhi and bought a hair dryer. It was one of the two brands sold in India at that time.

In 2010, Rini, her daughter, surfs the web, reads consumer reviews, scours the frequently asked questions, posts online queries, and finally orders the hair dryer of her choice from an online shopping mall.



Emerging economies

Automobile manufacturers in advanced economies are facing severe issues related to changing customer preferences, pressures to reduce carbon footprints and the integration of emerging technologies into traditional automobiles. Asian players today dominate the newer ultra-low-cost and the electric vehicle segments and are driving innovations. How should the players in the advanced markets rediscover themselves to regain their competitive status, to arrest the productivity decline and be regarded as drivers of technological innovation? The answer lies in unlocking the potential of emerging economies.


Sustainable tomorrow

In 2008, Wrigley reduced its carbon footprint by 20 per cent. The company’s complex distribution network in Western Europe covered more than 44 million kilometers a year in shipments. Analyzing shipment data and using it to modify logistic operations helped Wrigley evolve business practices that cause least harm to the environment.


Smarter organizations

The existing IT system was proving to be too slow for the scale and complexity of operations at DHL Express, US. The information delays were affecting its revenue collection, customer satisfaction and operational efficiency. The company was looking for a cost- and timeeffective solution. Infosys developed just the right solution, thus reducing the delay from 8 hours to 15 minutes for 200,000 daily checkpoints. It also helped DHL Express to track the business processes and provide timely customer updates. In addition, the revenue cycle was reduced through on-time capture of checkpoints for 30,000 daily shipments.


New commerce

A barber in Bangladesh could not afford the rent for a shop space. So he bought a mobile phone and a motorbike instead, scheduling appointments by phone and going to his clients’ homes. This was more convenient for clients and he was able to serve a larger client base and charge higher fees.


Pervasive computing

A pill containing medicine and a tiny digestible sensor made from food ingredients and capable of transmitting wireless messages like a cellphone may soon help remind patients about missed drug doses. Proteus Biomedical, a California-based company pursuing intelligent health products, has developed ingestible event markers (IEM) – tiny, digestible sensors activated by stomach fluids after they are swallowed.


Healthcare economy

Established in 1976 with the mission to eliminating needless blindness, Aravind is the largest and most productive eyecare facility in the world. Aravind's effective strategies vaulted barriers of distance, poverty and ignorance to create a selfsustaining system. From April 2006 to March 2007, over 2.3 million out patients were treated and 270,444 surgeries performed. The sophisticated equipment in Aravind’s eye-care kiosks in remote villages is run by well-trained local women. Once an eye test is completed, the patient and all his/her digitized data are linked by internet video to a physician at the main hospital for further diagnosis.


  • Annual Report 2009-10
  • Digital consumers
  • Emerging economies
  • Sustainable tomorrow
  • Smarter organizations
  • New commerce
  • Pervasive computing
  • Healthcare economy
Copyright © 2010 Infosys Technologies Limited

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