TPMA 2008 - Marketing in a New World Order

Date: April 20-22, 2008
Venue: JW Marriott Hotel - San Francisco, CA

Event Details | Session Details | Speaker

Event Details
In today's collaborative environment, consumer products executives need to optimize spending and deliver measurable returns on marketing investment. Trade Promotion Management Associates (TPMA) is using marketing mix modeling to integrate sales, marketing, and merchandising to drive collaborative trade promotion optimization.

Join industry leaders and practitioners as they explore how trade promotion management factors in:

  • Complete market mix modeling
  • Total return on marketing investment
  • Collaborative planning for success


Session Details

Topic: "Outsourcing in a Flat World: What it means to marketing and sales. What it means for you!"
Speaker: Michael Forhez, Senior Principal, Infosys Consumer Products and Retail Practice
Date: April 22, 2008
Time: 09.20-14:00 PDT

Session description
Michael will discuss how outsourcing of non-core work in areas of sales and marketing creates efficiencies and enables the redeployment of critical human and other capital assets.


Michael Forhez Michael Forhez
Senior Principal,
Infosys Consumer Products and Retail Practice
With over 23 years of experience in sales, marketing and management, Michael Forhez evaluates, develops and oversees efforts to expand business.

Michael is an industry expert in consumer products and a thought leader within the Consumer Packaged Goods (CPG) community.

Learn more about Infosys' Consumer Packaged Goods offerings

Learn more about the TPMA 2008 conference

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