Consumer Goods Sales & Marketing Summit 2009

Date: June 8-10, 2009
Venue: Roosevelt Hotel, New York, NY

Event Overview | Session Details | Speaker Profile

Event Overview
The annual Consumer Goods Sales and Marketing Summit is a platform for Consumer Goods executives to network with peers, share ideas and experiences, and learn about industry trends.

Session Details

Topic: InStore Marketing in the Last 100 Feet
Date: June 9
Time: 16:15 to 16:45 ET
Speaker: Sandeep Dadlani, Vice President and Head of Client Services - Retail, Consumer Packaged Goods and Logistics, Infosys Technologies

Session Description
What are the strategies to reach current and future consumers at the point of purchase with shopper marketing? How can retailers tailor marketing messages and promotions as per consumer requirements?

Attend our session and learn how to leverage digital marketing to strengthen customer relationships, capture compelling new metrics on shopper behavior and increase retail performance.

Speaker Profile

Sandeep Dadlani

Sandeep Dadlani is responsible for managing the Consumer Packaged Goods (CPG) and Logistics practice and select strategic retail industry relationships at Infosys. He is also responsible for go-to-market, new business development, and innovation in the Retail, CPG and Logistics.

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