Dansk Supermarked selects Infosys for its strategic cross-channel commerce program

London June 12, 2012

Dansk Supermarked A/S, a leading retailer in the Nordics, has engaged Infosys, a global leader in consulting and technology, as its strategic partner to transform its cross-channel commerce program. Through this engagement, Dansk Supermarked A/S which has over 1,300 stores across Denmark, Sweden, Germany and Poland will provide its consumers a seamless and convenient cross-channel shopping experience.

Infosys was selected by Dansk Supermarked A/S for its capabilities in delivering end-to-end digital commerce programs for global retailers. This transformation program will start with Bilka.dk, one of Dansk Supermarked's store chains and is expected to help increase Bilka.dk's sales.

Key facts

  • The program will help Dansk Supermarked A/S enhance its consumers' cross-channel experience by:
    • Multiplying the online range of products resulting in more product choices for consumers
    • Introducing new services for convenient online shopping
    • Improving consumer experience through extensive research and user tests
  • Dansk Supermarked A/S and Infosys will bring together their complementary domain and technology expertise in the retail industry to co-create a cross-channel commerce solution that can be reused by both for similar business opportunities.
  • Infosys supported Dansk Supermarked A/S in identifying the key business capabilities for the cross-channel solution, defining the strategic roadmap and selecting the platform. Infosys is now implementing the solution based on the hybris suite of products.
  • Infosys is a strategic partner of hybris, a leading provider of multichannel commerce and communication software and this program will strengthen its relationship and help in jointly building tomorrow's digital commerce enterprise for Dansk Supermarked A/S.
  • Infosys has been involved in over 80 digital commerce engagements for leading retailers globally. The digital commerce proposition of Infosys will help Dansk Supermarked A/S to realize business value and ensure consumer delight by providing an 'anything, anytime, anywhere' retail experience for its consumers.


Alan Jensen, IT Director, Dansk Supermarked A/S, "This cross-channel commerce program is a key enabler for our business growth strategy and we are partnering with Infosys to leverage its strong digital commerce expertise, technology leadership and understanding of the retail industry to accelerate growth for Bilka.dk."

Karmesh Vaswani, Vice President and Head - Europe; Retail, Consumer Packaged Goods & Logistics, Infosys added, "We look forward to partnering with Dansk Supermarked on this strategic program. This will further increase our commitment to the retail and consumer market in the Nordics. Our success metrics for this program are linked to Dansk Supermarked creating new benchmarks in digital excellence across the European retail industry, while improving its profitability, competitiveness and innovation."

Ariel Lüdi, CEO, hybris said, "Infosys has been one of our strategic partners for a number of years and we value their knowledge of our end-to-end multichannel commerce solutions. We are delighted to be working together to deliver Dansk Supermarked A/S a fully integrated solution that will provide all the capabilities it needs to support their cross-channel program."

Additional resources


About Dansk Supermarked A/S

Dansk Supermarked A/S is the largest retail group in Denmark comprising of seven retail chains and two department stores, which daily provide customers with food and non-food.

Dansk Supermarked A/S owns the grocery chains føtex, Bilka and Netto, and has around 43,000 employees. The Group has 1300 stores in Denmark, Sweden, Poland and Germany and generated an annual turnover of dkk 54 billion in 2011.


About Infosys

Many of the world's most successful organizations rely on the 150,000 people of Infosys to deliver measurable business value. Infosys provides business consulting, technology, engineering and outsourcing services to help clients in over 30 countries build tomorrow's enterprise.

For more information about Infosys (NASDAQ: INFY), visit www.infosys.com


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