Bangalore & Paris, March 7, 2013
Accor, the world's leading hotel operator and market leader in Europe, has deployed the Infosys CommerceEdge platform to provide its customers with a social travel shopping experience. Visitors to www.accorhotels.com will now be able to seamlessly connect with their Facebook friends to seek opinions and share travel experiences as they choose their hotels.
The implementation of the CommerceEdge platform is across accorhotels.com which caters to more than 3,500 hotels across 92 countries and has over 200 million unique visitors per year.
Infosys CommerceEdge is a comprehensive eCommerce and social commerce platform that enables visitors to log into Accor's ecommerce website using their Facebook account, providing a simple connection and registration process. Visitors' actions can then be posted on their Facebook pages. These conversations will enhance the customer experience and help build wider visibility for the different hotel brands within the Accor group.
The platform's reporting and analytics capabilities will provide Accor with insights into customer behavior and their social interactions. It also provides Accor with a foundation for enabling access to the Accor websites via other prominent online social media networks in the future.
Vinciane Masure, New Media Strategy Director at Accor said, "It is crucial to provide our guests with simple and popular channels to engage with us. Infosys CommerceEdge plays a key role in ensuring this by enabling millions of registered customers to connect with their social networks and exchange information about their hotel experiences."
"Social shopping, where consumers engage with their social network in making purchase decisions, is redefining the future of online shopping and changing consumer behavior from 'buzz' to 'buy'", said Samson David, Vice President and Global Head – Business Platforms. "Infosys CommerceEdge includes a comprehensive set of social shopping capabilities which will help Accor increase traffic and enhance conversion."
Provided as a cloud based service, Infosys CommerceEdge enables scalability according to seasonal peaks, demand-generating campaigns and expansion across geographies.
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Accor, the world's leading hotel operator and market leader in Europe, is present in 92 countries with more than 3,500 hotels and 450,000 rooms. Accor's broad portfolio of hotel brands - Sofitel, Pullman, MGallery, Grand Mercure, Novotel, Suite Novotel, Mercure, Adagio, ibis, ibis Styles, ibis budget and hotelF1 - provide an extensive offer from luxury to budget. With more than 160,000 employees in Accor brand hotels worldwide, the Group offers its clients and partners 45 years of know-how and expertise. www.accor.com | www.accorhotels.com
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