L’Oreal’s Mobile Website Now Live in Singapore and Nine Countries Across Asia
Paris, June 25, 2014
Maybelline, a global leader in the make-up market, has partnered with Infosys, a global leader in consulting, technology services and outsourcing, to create, test and deploy a new optimized website for a wide range of mobile devices. The website will deliver the latest promotions for new products, tutorial videos and make up tips to Maybelline users. It will also allow easy browsing of products from the company.
Visna Lim, Digital Head for South Asia for Maybelline & L’Oreal Paris (Consumer Product Goods Division)
“We chose Infosys to capitalize on their recognized expertise in mobile and digital technologies as well as their deep understanding of the consumer products industry. We were impressed by the strength of their proposal and quality of work, knowing that the specifications included complex and demanding criteria. Infosys provided first class support and delivered within an ambitious timeframe.”
Karmesh Vaswani, Vice President and Head of Europe – Retail, Consumer Goods and Logistics at Infosys
“As consumer experience becomes increasingly dominated by digital interactions, one of the biggest challenges brands face is responding quickly to a rapidly changing market without compromising quality. That is especially true for a prestigious company like L'Oréal and a premium brand such as Maybelline. Our team analysed user behaviour and preferences to structure, design and produce the website so that Maybelline could rapidly improve their engagement with millions of people across Asia.”
L’Oréal has devoted itself to beauty for over 105 years. With its unique portfolio of 28 international, diverse and complementary brands, the Group generated sales amounting to 23 billion euros in 2013 and employs 77,500 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, travel retail and branded retail.
Research and innovation, and a dedicated research team of 4,000 people, are at the core of L’Oréal’s strategy, working to meet beauty aspirations all over the world and attract one billion new consumers in the years to come. L’Oréal’s new sustainability commitment for 2020 “Sharing beauty with all” sets out ambitious sustainable development objectives across the Group’s value chain. www.loreal.com.
Infosys is a global leader in consulting, technology and outsourcing solutions. We enable clients, in more than 30 countries, to stay a step ahead of emerging business trends and outperform the competition. We help them transform and thrive in a changing world by co-creating breakthrough solutions that combine strategic insights and execution excellence.
Visit www.infosys.com to see how Infosys (NYSE: INFY), with US$ 8.25 billion in annual revenues and 160,000+ employees, is Building Tomorrow's Enterprise® today.
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