Tapping New Markets, Adopting Latest Technologies Key to Growth Say Business Leaders
London – February 12, 2014
The study titled ‘Shaping Europe’s Future’ is based on interviews with 80 business leaders of European companies with annual revenues in excess of $1 billion. Over 60 percent of these companies have also reported better performance as compared to their competitors in the last two years.
The study reveals that nearly two-thirds (68 percent) of the leaders surveyed believe new ideas and innovation will be vital to accelerate business growth. Coming in a close second, 44 percent of these leaders believe that more than any other growth strategy, entering into and sourcing from new markets would serve as a key driver of growth over the next two years.
However, in order for businesses to continue investing in new technologies to drive innovation, the study found that more work is required to track Return on Investment (ROI) on new ideas.
The full report and other materials are available at www.infosys.com/innovation-europe
BG Srinivas, President and Member of the Board, Infosys:
“The results of this study speak to a renewed confidence amongst European businesses. For a region of the world that has struggled for the past few years, the results of this study are highly encouraging. Technology and innovation are crucial engines for growth. However, for these growth drivers to deliver on their potential, it is important that organizations put in place robust models for accurately measuring the efficacy of innovation. This must include clear visibility on ROI to ensure that as businesses grow they keep a prudent eye on cost control and operational efficiency."
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