Infosys among seven global brands with a conscience
Bangalore, February 24, 2004: Continuing the recent trend of increased international recognition, Infosys Technologies Ltd. (NASDAQ:INFY) announced that it is among seven international companies chosen to be in the first annual list of ‘Top Brands with a Conscience’. Infosys is the only Indian company to be part of this select group.
Brought out by the Medinge Group, an international collective of brand experts who meet annually, the list is based on principles of humanity and ethics, rather than financial worth. Companies were evaluated on various parameters, ranging from the evidence of ethical programmes and human implications of the brand, to the ability of the brand to takes risks in line with its beliefs.
In a recent press release announcing the list, Medinge Group member and Beyond Branding co - author, Jack Yan, of Jack Yan & Associates, said, “Even the most traditional companies tell us that brands are emotive. Yet the brand valuation lists continue to measure only in financial terms. As the most authoritative global group on branding, we put our heads together on how to shape this list. Brands are not about how much money they can generate, but how much passion. These brands tap into our consciousness and our causes.”
Nandan Nilekani, CEO, president and MD of Infosys Technologies, said, “We are proud to be recognized amongst the world’s top brands with a conscience. Right from its inception, Infosys has lived by its motto “Powered by intellect, Driven by values”. It has endeavored to articulate the brand value in its roadmap to growth. We are delighted that the strong organizational commitment to ethics and values has earned us a place among global companies who value their conscience as much as growth and profits.”
Infosys Technologies recently won two other awards recognizing its financial performance as well as overall management. Far Eastern Economic Review rated Infosys the best company in India for the sixth consecutive year, and Asia Money selected Infosys as the Best Managed Company in India.