Innovative Mobile Application Enhances User Experience for Zain Bahrain Subscribers
Manama, Bahrain, & Bangalore, India, March 27, 2014
Zain Bahrain, the most innovative telecommunications operator in Bahrain and Infosys, a global leader in consulting, technology and outsourcing have co-created Zain Self-Care, an application that is radically transforming user experience for Zain’s subscribers, through self-service. Zain Self-Care is an innovative mobile application for smart phones and tablets that is built using Infosys AssistEdge, a product that transforms customer experience across channels. The application functions on all operating systems including iOS, Android, Windows and Blackberry.
Launched in February 2013, Zain Self-Care is a first-of-its-kind mobile telecom application from an operator in Bahrain. It currently enjoys wide-spread adoption across the company’s customer base and offers Zain’s subscribers unparalleled convenience in managing their telecom service needs.
Upendra Kohli, Vice President, Regional Head-South East Asia, Middle East & Africa, Infosys said, “The increased adoption of smartphones across the Middle East is driving demand for new digital experiences and services. The Zain Self-Care application, built using Infosys AssistEdge, is helping Zain expand its range of offerings and improve user experience. We will continue to bring our deep understanding of the global telecommunications industry and technology to enable Zain to meet the changing needs of its subscribers.”
The intuitive interface of Zain Self-Care allows customers to access their account information, subscribe to new services and make use of a range of value-added and self-help services.
Mohammed Zainalabedin, General Manager, Zain Bahrain commented, “We are committed to leveraging technology to deliver the best experience to our customers and provide superior service. We chose Infosys as our partner since they have demonstrated a thorough understanding of the evolving needs of our customers. We value their ability to provide a solution which addresses our needs around scalability and speed, with an eye on the future.”
Zain Bahrain is part of Zain Group, a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 46.1 million active customers as of 30 December 2013. With a commercial presence in 8 countries, Zain operates in Bahrain, Kuwait, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages ‘touch’ on behalf of the government. In Morocco, Zain has a 15.5% stake in ‘INWI’, through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).
For more information on Zain Group mobile operations across the region, please email:
For more information on Zain Bahrain, please visit www.bh.zain.com or email
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