Infosys ShoppingTrip360 service transforms in-store shopping by enabling real-time collaboration between shoppers, retailers, and CPG companies at the point-of-purchase.
The retail store represents a huge opportunity for marketers. Across the globe, retailers and consumer goods brands are implementing Infosys ShoppingTrip360 to record in-store activity without intruding shopper privacy, thus converting opportunities into sales most effectively. Watch the demos to see how this solution is benefitting global retailers.
View demo(23 sec)
A global retailer used Infosys ShoppingTrip360 smart fixtures to measure three vital matrices – opportunity to see, opportunity to evaluate, and the merchandize throughput at various locations. This gauged the effectiveness of in-store merchandizing in marketing and maximized sales per square foot on the premium retail space in their stores.
View demo(33 sec)
A major confectioner deployed Infosys ShoppingTrip360 in-store measurement tool with the objective of maximizing the sales of its chocolate products. The company identified shopper traffic patterns, measured the effectiveness of marketable space in-store, built a case for superior category management, and engaged with shoppers better.
View demo(1:02 min)
A multinational food company implemented Infosys ShoppingTrip360's mobile marketing platform and gave a community of shoppers ubiquitous access to content and services on their mobile phones. The company was able to exploit the mobile platform's influence to obtain greater insight into content views and the creation of shopping lists.
View demo(56 sec)
A leading consumer healthcare company sought to understand shopper missions and the influence of specific categories it operated in. With the help of Infosys ShoppingTrip360, the company traced shopper paths and dwell times, which helped it update the category plan and establish its key in-store marketing tactics.
View demo(38 sec)