The 5 Ps and Data Analytics

Data analytics offers opportunities to enhance strategies for retail and CPG enterprises around:

  • Product
  • Price
  • Promotion
  • Place
  • People

Inventory and shopping cart data, for example, can significantly forecast demand more accurately. Customer behavior in-store, online, and across social media can be analyzed to create more personalized and targeted sales promotions. Dynamic pricing using analytical models can evaluate variables by influencing price elasticity.

Learn how retailers and CPG enterprises can harness big data, distill business insights, and convert business intelligence to develop the optimal mix of the 5 Ps.

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