In customer-centric industries like retail and CPG, loyalty has to be earned. And if loyalty does not pay (read: offers), customers shop elsewhere. But how simple is it to identify these ‘profitable’ customers who deserve personalized offers, and how can they be targeted during campaigns?
The answer lies in data. In the billions of transactions every day. Add to that data from past purchases. What we have here is a near-impossible high volume of data that retailers have to process, leading in-turn to a no-win situation: customer drop-offs from loyalty platforms.
So, retail and CPG organizations realized that the only way out is to get into the minds of their customers quickly. And to ‘do something impactful’ with that information.
A single-application that is able to process huge volumes of data quickly, and present graphical reports over the Internet. Arriving at actionable insights quickly means that shopper behavior can be influenced within minutes.