These are tough times for the Consumer Packaged Goods (CPG) industry. Consumer populations in mature markets such as North America and Western Europe are falling, or staying the same at best. The consumers in these markets are also spending less because their incomes haven’t changed in years. Even “growth” markets, such as Brazil, Russia, and China, were hit hard by economic woes. At such a time, digital technologies are helping CPG organizations optimize costs and offer deeper personalization to consumers.
Respondents from the CPG industry survey believe investing in automating the manufacturing process, digital asset management, improving supply chain visibility, and deep product personalization are the common trends which will make a positive impact on their organization within the next three years.
Three digital technologies being used by CPG companies today are:
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