IDEAS THAT FEED THE WORLD In these times of asymmetric development, unsustainable nature resource use, and continued urban and rural poverty, demands from the agricultural sector are mounting. Farmers are expected to produce more, and produce sustainably. Distributors are expected to minimize storage and transportation inefficiencies. And contractors and consumers are expected to retail and consume responsibly. How can every cog in this ecosystem begin an efficiency and sustainability revolution amidst all the challenges?