Vice President and Research DirectorForrester Research
In his role as research director, Pascal Matzke leads Forrester's global CIO research team that focuses on the digital transformation opportunities for businesses around customer experience as well as connected products and services. His research team advises CIOs on best practices for digital transformation and innovation and helps clients become empowered business partners throughout their transformational journeys. Pascal's personal area of expertise and thought leadership spans across the domains of business technologies such as mobile, social, cloud and the Internet of Things as well as the related transformational business issues. He is also a deep domain expert in tech services and outsourcing trends as well as the underlying market dynamics.
Acting as a trusted advisor to technology leaders and business executives across Europe, Asia, and North America, Pascal has helped frame successful transformation strategies for many large corporate clients as well as several leading technology vendors. Pascal is a frequent public speaker and is regularly quoted by leading business newspapers and IT magazines such as The Economist, Financial Times, International Herald Tribune, Handelsblatt, CIO Magazine, Computing, and InformationWeek.
Pascal joined Forrester in 2005 from META Group where he was a European lead analyst and consulting director responsible for IT services and vendor strategy issues.
Previously, Pascal came from Giga Information Group where he was a senior analyst and solution program manager covering IT services and outsourcing topics as well as the relevant vendor evaluation methodologies. Prior to joining Giga Information Group in 1997, Pascal was involved in management consulting projects at a Munich-based consulting company, mainly in the telecommunications and IT services area.
Pascal earned an M.A. in political science, economics, and modern history from the Ludwig-Maximilians-Universität in Munich, Germany.
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