Industry Stories

Making Marketing Simpler

Digital marketing is a growing priority for enterprises the world over, as more customers come online and consume content there. This is coinciding with the enterprises’ need to consolidate operations and use shared resources, in the face of growing competition and the need to cut costs.

The situation is even more critical for large conglomerates owning multiple brands, who have sprawling operations and different vendors and teams for each brand. A large global pharmaceutical and life sciences firm was facing the same dilemma – the need to cut and consolidate its digital operations but not knowing where to start. See how Infosys helped and the five key takeaways from the project.