Experience The Next: 50 Years Of Nitto Atp Finals
Behind the 50th anniversary of the Nitto ATP Finals is a journey of constant reinvention. With the lights shining bright in London, a new sport takes the spotlight: one that is made with data, insights and digital experiences. As Digital Innovation Partner for the ATP Tour, Infosys brings you a courtside view of how the game has changed. Come experience the next.
Over five decades, the ATP Tour has been committed to advancing the use of technology for a better sport. From computerized rankings to real-time match insights, from website engagement to app immersion, from broadcast to virtual reality, this is the journey to next.
The ATP establishes a computer system to analyze player performance and create the ATP Rankings as an objective way to determine entries into tournaments.
The ATP Doubles computer rankings are introduced.
ATP became the first sport in the world to use small and portable computers to collect scoring data, eliminating the need for forms and scanners.
ATP introduces the first television package for men's tennis broadcasts 19 tournaments to a worldwide audience.
The ATP Tour launches its first ATP website, ATP Online.
A network of portable computers that was used to update scoreboards in the mid-1990s and generate TV graphics then became the foundation for “live scoring” on the Internet.
A newly launched website, ATPtennis.com, highlights the new tournament structure and helps fans follow the game with scores, news, galleries and videos.
The player challenge, utilising video review for close line calls, debuts in Miami and is successfully implemented at 13 tournaments.
The ATP launches its own social media network, MyATP.
The Infosys ATP Stats Leaderboards is launched, a first-of-its-kind measure of player performance by Serve, Return and Under Pressure.
Visitors to the Fan Zone at ATP Finals get immersed in a new dimension with a world-first VR viewing and stats experience.
The new ATP PlayerZone app is unveiled to help players manage their ATP season and engage with their coaching staff in a secure environment.
ATP and Infosys launch 'Second Screen', offering a new kind of analytical viewing experience with real-time insights into player performance.
The Infosys ATP Fan Meter is used at the Nitto ATP Finals to measure crowd noise and engagement.
ATP brings fans closer to the game with a new fan app designed by Infosys that includes personalised feeds featuring fans' favourite players and tournaments.